Store use a wide range of pricing techniques to market their goods and services. This can include offering savings and special offers, running sales promotions, and making price comparisons with competitors. These are all common and legitimate techniques.
But businesses must take care that consumers aren’t misled or deceived. The Fair Trading Act covers all aspects of the promotion and sale of goods and services, and this includes pricing. Therefore, any claims made about price must be clear, accurate and unambiguous for consumers."
These pricing compliance guidelines are provided for TheMarket Merchants as a guide only.